What is Social Media Content?
Social media content refers to the material you share on platforms like Facebook, Instagram, Twitter, or WeChat. It takes various forms, including text, images, infographics, videos, and sharing blog posts. Nowadays, businesses employ content marketing strategies to promote their social media content, aiming to attract new followers and generate leads.
Our Process
Understanding Skyscraper Technique in SEO
SEO agencies that prioritize content marketing for boosting SEO performance possess the expertise to effectively utilize the skyscraper technique. To implement the skyscraper technique, the following steps need to be undertaken:
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Identify Link Worthy Content
Begin by linking the identified content to the keywords you intend to optimize on your website. Conduct comprehensive keyword research to identify suitable short and long-tail keywords that accurately represent your business.
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Better Than the One You Find
Elevate the existing content to a higher level by increasing its length, incorporating recent updates, and enhancing the overall design of its presentation. Skillful SEO copywriting plays a crucial role during this phase, seamlessly integrating the targeted keywords within the content.
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Reach Out to the Right People
Once your content is refined, syndicate it to effectively reach your targeted audience. This step holds immense significance since even impeccably crafted content can go to waste if not adequately promoted. As an SEO agency in Singapore, we possess the necessary resources and a team of SEO specialists to assist you in promoting your skyscraper content.
What Types of Content is Best for Social Media?
Our team has skilled digital designers who work in-house to create custom social media designs tailored to your needs. For your convenience, we have compiled a portfolio of our previous work for you to review.
1) Blogs and articles are a common type of social media content, and because of their popularity, there is a vast amount of such content available. To make your blogs or articles stand out, it is crucial to create high-quality content that thoroughly covers a topic. This demonstrates your company’s expertise and knowledge.
2) Images are more captivating than plain text. With the advancement of smartphone cameras, you can easily capture beautiful pictures, edit them quickly, and share them on your social media channels.
3) Videos are highly engaging and leave a lasting impact compared to other types of content. You can create various types of videos, such as how-to guides, product demonstrations, or video testimonials from your customers, to increase audience engagement.
4) Infographics are visual representations that explain a subject or topic using statistics and graphical elements. When conveying complex ideas or messages, presenting them in the form of infographics makes it easier for your audience to understand and retain the information.
5) Curated content or links to external websites can be shared on your social media channels to provide interesting and valuable content for your audience. However, it’s important to prioritize sharing your own content and not let curated content dominate your editorial calendar.
6) Company announcements and news updates are an effective way to generate excitement within your social media community. Use these opportunities to announce new product launches or share the latest happenings at your company events.
7) Testimonials and reviews play a significant role in influencing people’s opinions and decisions. Encourage your customers to write positive reviews for your business and share them on your social media platforms to enhance your company’s credibility.
8) Running contests on your Facebook page is an excellent strategy to engage your followers and create excitement. People are motivated by the chance to win rewards, so social media contests can drive high levels of engagement.
9) E-books or technical whitepapers can be created by compiling several blog posts into a downloadable format. Sharing these resources on your social media channels not only provides valuable content but also serves as a lead generation method.
10) Facebook and Instagram Stories allow you to give your audience a behind-the-scenes look at your business or keep them updated on your company’s latest events and news. As these content types continue to gain popularity on platforms like Facebook and Instagram, leveraging this trend and producing video stories can effectively engage your followers.
Our Motion Graphic Video Portfolio
Videos are a powerful tool for boosting brand awareness and engaging with your target audience. As part of our social media management package, we provide 2D motion graphic video production services for your social media posts. Here are a few examples of the videos we have created:
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Analysis
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Strategy
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Performance
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Improvements
Benefits of Skyscraper Technique for Your Business
Creating skyscraper content for your business offers numerous advantages. This technique enables you to establish a dominant presence for competitive keywords on the first page of Google search results. Here are some key benefits of implementing the skyscraper technique for your business:
Build More Trust with your Readers with High-Quality Content
Crafting high-quality skyscraper content not only provides value to readers but also enhances their trust in your company.
Increase Overall Organic Traffic to your Website
Skyscraper content, when effectively promoted, tends to attract natural backlinks, directly improving your website's SEO performance.
Increase your Social Media Following
Well-written skyscraper articles that offer usefulness and interest are often widely shared on social media. This boosts your business's presence and attracts more followers to your Facebook or Instagram pages.
Stay Ahead of your Competitors
Creating skyscraper content requires significant resources, and this is why many grasp the concept but struggle to consistently produce such content. Writing just one or two skyscraper pieces is insufficient. The key lies in consistently delivering high-quality skyscraper content over time. By doing so, you can outpace your competitors and excel in the business arena.
Increase Leads for your Business
Skyscraper content can serve as a powerful lead generation machine for your business, operating 24/7. As your content is packed with valuable information, people develop trust in your brand, resulting in an increased influx of leads.
Position your Company as an Authority in your Industry
Focus on producing skyscraper content that revolves around essential topics in your industry. Identify trending subjects that are already performing well and employ the skyscraper technique to create an improved version. Consistently generating high-quality skyscraper content that addresses relevant concerns positions your company as an authoritative figure within your industry.
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